翻訳と辞書
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・ Click beetle
・ Click Bishop
・ Click chemistry
・ Click Clack
・ Click Click
・ Click Click (disambiguation)
・ Click Click Boom
・ Click Click Snap
・ Click Commerce
・ Click consonant
・ Click Energy
・ Click farm
・ Click fraud
・ Click Frenzy
・ Click Go the Shears
Click It or Ticket
・ Click letter
・ Click Music Philippines
・ Click of death
・ Click of Respect
・ Click OK
・ Click or Clash
・ Click path
・ Click track
・ Click!
・ Click! Network
・ Click, Clack, Moo
・ Click, Clack, Quackity-Quack
・ Click, Clack, Splish, Splash
・ Click, Llano County, Texas


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Click It or Ticket : ウィキペディア英語版
Click It or Ticket

Click It or Ticket is a National Highway Traffic Safety Administration campaign aimed at increasing the use of seat belts among young people in the United States. The campaign relies heavily on targeted advertising aimed at teens and young adults.
The Click It or Ticket campaign has existed at state level for many years. In 1993, Governor Jim Hunt launched the campaign in North Carolina in conjunction with a "primary enforcement safety belt law," which allows law enforcement officers to issue a safety belt citation, without observing another offense. Since then, other states have adopted the campaign. In May 2002, the ten states with the most comprehensive campaigns saw an increase of 8.6 percentage points, from 68.5% to 77.1%, in safety belt usage over a four-week period (Solomon, Ulmer, & Preusser, 2002). Recently, Congress approved $30 million in television and radio advertising at both the national and state levels.
==History==

Before 1980, usage of seat belts in the United States lingered around 11% despite volunteer and educational campaigns at local, county, and state levels. Between 1980 and 1984, individual organizations, public education programs, incentives and policy changes strove to increase the use of seat belts. However, these efforts failed to significantly affect usage in large, metropolitan areas, and in by the end of the effort, national seat belt usage had reached only 15%.〔http://www.social-marketing.org/success/cs-clickit.html〕
In 1984, New York became the first state to enact a mandatory seat belt use law, and by 1990 37 other states had followed suit. The vast majority of these laws were "secondary safety belt laws", meaning that an officer had to observe another traffic violation before issuing a citation for a seat belt infraction. Despite this, the national usage rate climbed from 15% to 50%.〔

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Click It or Ticket」の詳細全文を読む



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